Drinking Frequency and Basic Values Across Europe

Maksim Rudnev1,2 Christin-Melanie Vauclair2
  1. National Research University Higher School of Economics
  2. Instituto Universitário de Lisboa (ISCTE-IUL), CIS-IUL, Lisboa, Portugal

Abstract

Theoretically, tight cultures prevent people from expressing their values with their behaviors, whereas loose cultures promote it. However, with frequency of drinking it is reversed.

Previous studies

Individual-level

SE CO TR BE UN SD ST HE AC PO
Out of 10 studies 6– 7– 7– 3– 5– 3+ 7+ 6+ 2+/1– 3+/1–

Drinking motives studies (e.g. Kuntsche et al., 2014): social (+), enjoyment (+), coping (-) and stress (-) motives are related to higher amounts of alcohol consumed.

Country level

individualistic cultures drink more beer (Zhang and Shrum, 2009), autonomy and harmony (+) vs. embeddedness and hierarchy (-) drink more alcohol (Inman et al., 2017), but no significant relations in Europe (Mackenbach, 2014; Inman et al., 2017).

Materials

Data from: European Social Survey, round 7. 37,121 respondents in 21 countries.

Frequncy of drinking: “In the last 12 months… how often have you had a drink containing alcohol?”: “Every day” (1) to “Never” (7).

Values: “Here we briefly describe some people.. how much each person is or is not like you”: “Not at all like me” (1) to “Very much like me” (6). (Schwartz et al., 2001).

Results - Multilevel regression

Individual level
Openness to Change (vs. Conservation) 0.10*** (0.005)
Self-Transcendence (vs. Self-Enhancement) 0.001 (0.005)
Female -0.45*** (0.04)
Age (std.) 0.20*** (0.02)
Age (std.) x Female -0.09*** (0.01)
Years of education (std.) 0.13*** (0.01)
Living with partner 0.16*** (0.01)
Good mood scale 0.03** (0.01)
Frequency of social encounters (std.) 0.06*** (0.01)
Overall religiosity -0.08*** (0.01)

Country level
Openness to Change (vs. Conservation) (std.) -0.05 (0.04)
Self-Transcendence (vs. Self-Enhancement) (std.) 0.07 (0.04)

Cross-level interactions
individual Openness to Change (vs. Conservation)
    x country Openness to Change (vs. Conservation) -0.01 (0.01)†
    x country Self-Transcendence (vs. Self-Enhancement) -0.0004 (0.01)
individual Self-Transcendence (vs. Self-Enhancement)
    x country Self-Transcendence (vs. Self-Enhancement) -0.01* (0.01)
    x country Openness to Change (vs. Conservation) -0.03*** (0.01)
† p<0.10; * p<0.05; ** p<0.01; *** p<0.001.
Dependent variable - frequency of drinking.

Interactions between culture-level and individual-level values

Why? It’s counter-intuitive!

  1. Cultural rewards for abstatinig in tight cultures vs. lack of normative pressure in loose ones.
  2. Self-Affirmation: when people feel lonely in their values, drinking might help reconnect to their values.
  3. Differences in instantiations (Hanel et al., 2017): expressions of Self-Transcendence values:
    • (in cultures high on Openness): helping, caring about nature
    • (in cultures high on Consevration): sociability, that leads to drinking.